Visiting museums has become a frequent leisure activity in China. The museum boom is changing in an important way, as people are no longer just visiting museums for quick sightseeing but for deeper immersive cultural experiences that foster understanding, knowledge and emotional connection, according to a report.
South China's Guangdong province announced ten initiatives on Tuesday, China Tourism Day, to continue developing its status as an international tourism hub.
The 11th China Original Drama Invitational Exhibition announces the festival lineup at the National Theatre of China in Beijing on May.


Descendants of British prisoners of war from the Lisbon Maru visit an exhibition on the rescue of Lisbon Maru survivors in Zhoushan, Zhejiang province, May 19, 2026.

Couples across China are rushing to tie the knot on Wednesday and Thursday — May 20 and May 21 — two dates that sound like "I love you" when said aloud in Mandarin, with marriage registration slots fully booked weeks in advance in several major cities.

A post-90s "third-generation entrepreneur" from Tianjin left for Spain last month, planning to stay for at least a year as the 2,600-square-meter overseas silk flower warehouse he invested in has officially begun operations. From this hub, silk flower handicrafts from Tianjin are now being distributed across Europe.
When Michael Owen carried a shoulder pole to hand over lychees to players on Sunday at the Yuexiushan Stadium in Guangzhou, the capital of Guangdong province, cheers echoed throughout the stadium.
Wearing a pitch-black dress shirt and dark-rimmed spectacles, 26-year-old Tarmo Peltokoski returned for his fifth curtain call before an enthusiastic audience that broke into sustained applause. It was an explosive mainland debut for the Gen Z conductor at the Xinghai Concert Hall in Guangzhou, Guangdong province, on April 26. Grasping the conductor's score of Dmitri Shostakovich's Symphony No 11 in G Minor, he held it high above his head before clutching it tightly to his chest. The audience reciprocated with passionate shouts of bravo.
A viral video of a costumed performer feeding candy to a tourist has forced China's immersive tourism industry to ask a difficult question: where does hospitality end and impropriety begin? A bell rings. A curtain parts. A young man in a crimson-and-black robe steps out, smiling. He lifts a red veil, bites a lollipop and leans toward a visitor.

A giant panda at a safari park in southern China's Guangdong Province has passed away after a lung chlamydia infection triggered heart failure, while another panda receiving treatment remains in stable condition, the park said on Saturday.
The Maize·Gold·Jaguar: A Grand Exhibition of Ancient Maya and Andean Civilizations opened at the Capital Museum in Beijing on Sunday.
University students from the United States are making rubbings from inscriptions on wooden tablets. They carefully apply ink and press paper to create prints, experiencing the intangible cultural heritage firsthand.

Wearing a loose-sleeved training uniform with a flowing black beard and a topknot tied up with a hairpin, Pinnick, 36, from the United States, told an unusual story of "Becoming Chinese".
The exhibition New Steeds of the Silk Road recently opened at Yanhuang Art Museum in Beijing, showcasing works by artists from China and Belarus that celebrate the horse's masculine figure and rich symbolism through paintings and sculptures. The exhibition runs until May 18.

The Temple of Heaven, known in Chinese as Tiantan, is an iconic symbol of Beijing.The overall 28 pillars correspond to the 28 Mansions of ancient Chinese astronomy, a system used for celestial observations and calendar-making.
In a bamboo-draped corner of Shaoxing, Zhejiang province, Tianzhang Temple has become an unlikely online sensation by doing almost nothing at all.Wang Qiancontributed to this story.
Nestled in the high-altitude pastures of Tsonyi county in Nagchu, Xizang autonomous region, Sinchung's life has been one of courage, resilience, and an unyielding commitment to preserving an ancient cultural legacy.
On Mother's Day, dozens of exquisite woolen weavings and cloisonne works were on display in Beijing, all created by women who share a common name: Modou Mama, or Model Mothers. The charity project, launched by the Red Cross Society of China and Alibaba Group, held its 20th anniversary celebration with an event themed "Model Mothers Bloom, Beautiful Journey Together."

Some Western media, turning a blind eye to the facts, have deliberately spread false claims of "cultural eradication" in an attempt to tarnish Xinjiang and distort China’s image.

A live AI light show is staged on May 5, 2026 on the exteriors of buildings at Zhongzhou Island in Fuzhou, Fujian province.

China's box office for the five-day May Day holiday ending on Tuesday totaled 758 million yuan (about $110 million), slightly surpassing the total for the same period last year, data from the China Film Administration showed Wednesday.
The annual list, jointly released by the Chinese Society of Cultural Relics and China Cultural Relics News, is prepared by top scholars from across the country and widely regarded as one of the highest honors in Chinese archaeology.
Over 2,000 years ago, Lu Ban, the legendary master carpenter, pioneered the sunmao (mortise and tenon) joint – no nails, no rivets, only perfect interlocking that has allowed wooden structures to stand firm for centuries.
The ashes of Lungrik Namgyal, a respected Tibetan Buddhist leader, were returned from France to Daocheng County in Sichuan Province and interred in a stupa on April 19, 2026, in accordance with Tibetan Buddhist rituals.
Crowds gathered around bubbling pots of spicy red broth, dipping tripe, duck intestines, and more, sharing laughter as the steam rose.

Attendance at large concerts in China reached nearly 38 million in 2025, as the live entertainment sector expanded and boosted travel and consumer spending, industry data showed.

A Chinese folk song echoed across the stage, its melody carried through the air. Drawn by the rhythm, Brazilian musicians began to dance while Chinese attendees stepped closer to the stage. Within moments, a circle formed, and the crowd swayed together to the same beat.

In late February, as winter still clung to the mountains of Mabian, an Yi autonomous county in southwestern Sichuan province, Qiaojin Shuangmei carefully packed 15 sets of Yi embroidery for her trip to Beijing.
Renowned Hong Kong filmmaker and action choreographer Yuen Woo-pingreceives the Lifetime Achievement Award on Saturday at the closing ceremony of the 16th Beijing International Film Festival.
A 3D-printed design by Tongji University is seen during the 64th Salone del Mobile at Fiera Milano Rho exhibition center in Milan, Italy, April 22, 2026..
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