Male models help push shoe sales (1/5)

A male model helps a customer try on shoes at a shopping mall in Wuxi, Jiangsu province, May 31, 2014. [Photo/CFP]

If trying on new shoes that you spotted among an eyeful of goodies when navigating shopping malls was exciting, then just imagine how you would feel if there was a cool male model picking and helping you put on shoes that you love.

A shopping mall in Wuxi, Jiangsu province, has done exactly that by hiring quite a few tall and handsome male models for women customers during the past holidays. And sure enough, some may have ended up buying more shoes than they had intended.