China's consumer market captivates global brands

China's consumer market is gaining fresh momentum from an explosion of new business formats and consumption scenarios as well as a robust policy push, and the dynamism is prompting global companies to position themselves for a stake in what they see as one of the world's most significant sources of future growth, analysts and executives said.

Their remarks came ahead of the six-day China International Consumer Products Expo — one of Beijing's initiatives to shore up consumer spending — that opens on Monday in Hainan province, as policymakers place boosting consumption at the top of China's economic agenda for this year and beyond.