An oversized "flying pig" brooch, designed for Chinese year of the Pig, is made of resin and sells at 6,600 yuan. (Screenshot photo/Gucci's website)
Chinese netizens are having fun trashing some very expensive and "ugly" pig year fashions designed by big-name luxury brands such as Gucci and Louis Vuitton.
Many comments on Sina Weibo show Chinese people are aghast at how the foreign fashion leaders have so poorly represented the coming Year of the Pig with comically designed fashion accessories that carry outrageous prices.
Gucci is offering on its website an oversized brooch of a pig with wings for $820 in the U.S., or 6,600 yuan ($978) in China. It contains no diamonds or gold, but is made in Italy of resin.
"I'll buy it when pigs can fly," wrote a net user who was not alone in criticizing the brooch.
Gucci's knitted red wool toque featuring more than a dozen pigs dancing on two feet, which cost around 2300 yuan, also got the thumbs down, as did the brand's sweatshirt with the same motif that is selling for 14,200 yuan.
"What's wrong with these designers? So ugly and so costly," wrote "Kaetsu-jo" whose sentiments represented the views of many other Chinese commentators.
Louis Vuitton's puffy, pink pig key holder selling for 5950 yuan was shown little mercy by online critics. "Oh my God, the color is so corny. I couldn't control myself from squealing like a pig," said a netizen mocking the key holder that features the company's signature LV that's made of gold.
Other foreign fashion curators including Moschino, Vetements, Mac Cosmetics, Nike, Vans have come up with clothes, lip stick, watches and shoes that are designed to capitalize on the Year of the Pig.
The fashion column in the online platform Toutiao News described the products as expensive spiritual trash on Friday.