Australian businesses ride the livestreaming wave at CIIE

The annual CIIE can be described as a natural hub of traffic. It has become an important decoder for foreign businesses to understand the logic of the Chinese market. "Welcome to the live broadcast room..." "The biggest feature of this product is..."

Live streaming has become an indispensable part of the Chinese market, and also a starting point for Australian companies to quickly adapt to the trends in the Chinese market. Currently, Sino-Australian economic and trade exchanges are also pivoting on live streaming, leveraging a new paradigm of cross-border cooperation in the digital age.

Please watch this episode of "CIIE Stories" video series, and listen to the firsthand experiences of John Madew, deputy consul general (commercial) at the Australian Consulate-General in Shanghai and senior trade commissioner at Austrade; Stephanie Smith, consul (commercial) at the Australian Consulate-General in Shanghai; Lyn Lin, managing director of Phoenix Beauty; and Lynn Yeh, founder and CEO of Homart Group.