The Singapore Business Federation (SBF) will lead a delegation of over 300 senior business representatives from 84 Singaporean enterprises to attend the second China International Import Expo (CIIE) in November.
Occupying a total exhibition area of 1,600 square meters this year, an increase of 12 percent from last year, Singaporean companies will showcase a wide range of products and services in sectors such as logistics and transportation, finance, education and healthcare, according to the SBF.
SBF Chairman Teo Siong Seng said China's firm position in further opening-up and optimizing the business environment is offering more opportunities for Singaporean companies, enabling them to tap into lower-tier cities and China's west.
"China is a big market for global food products. I hope our participation in the CIIE 2019 will strengthen our brand and distribution networks, finding new distributors or wholesalers in places where we currently do not have a presence," said Sunny Koh, managing director of Chinatown Food Corporation Pte Ltd., a first-time exhibitor.
According to the SBF, the federation will organize an exclusive business-matching event during the expo as a platform for Singaporean and Chinese enterprises to foster dialogue and partnerships. It will also launch a mini-program on WeChat that gives Chinese companies an easier way to interact with the Singapore delegation.
"The CIIE is a showcase of Singapore not just to China, but the world," Teo said, adding that the federation welcomes Chinese companies to tap Singapore's connections and familiarity with Southeast Asia to expand their operations in the region and the world.
The second CIIE is scheduled for Nov. 5 to 10 in Shanghai with an exhibition area of 360,000 square meters while over 3,000 enterprises from about 150 countries and regions have signed up for the event.
