KFC opens a Lei Feng-themed restaurant in Changsha, Hunan Province on March 3, 2019. (Photo provided to chinadaily.com.cn)
He Min, general manager of KFC in Hunan province, told voc.com.cn that in addition to the themed restaurant, they will also launch a project dedicated to Lei's virtues in 250 outlets across the province, including providing free drinking water and resting places for janitors.
"Lei Feng is the role model for generations of us to learn from. As the KFC in his hometown, we will strongly advocate his spirits and become successor of those spirits in the new era," he said, adding that they will also carry out storytelling events for children to help pass on the virtues from generation to generation.
KFC has also opened another themed restaurant in Chengdu, Sichuan province, on Tuesday in collaboration with the local Du Fu Thatched Cottage, a museum in honor of the well-known poet Du Fu in Tang dynasty.
The inner walls and desk surfaces are depicted with Du's poems, calligraphy works, ink paintings as well as scenes of life in Tang dynasty.
