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Aging population fuels demand for 'senior toys'

2026-06-05 16:54:59Ecns.cn Editor : Mo Honge ECNS App Download
(By intern Yang Hongran)
(By intern Yang Hongran)

China's rapidly aging population is fueling a new consumer trend for "senior toys". With over 300 million citizens aged 60 or older, families are increasingly turning to specialized games, puzzles and therapeutic toys to combat cognitive decline and elderly isolation. However, industry insiders warn that the emerging market is still failing to meet the complex needs of older adults.

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