Accelerate product upgrade to drive the optimization of the whole industrial chain
While increasing investment and R&D activities, FAW- Volkswagen will also drive the upgrading of the industrial chain through product launches. Liu Yigong introduced that FAW-Volkswagen, while ensuring the harmonious development of the city, will speed up the product updates in its Changchun base while maintaining the existing capacity and scale, keeping the high-end models of the Volkswagen and Audi brands in Changchun. In the next two years, FAW-Volkswagen will launch two B-segment SUVs of Volkswagen brand, as well as e-tron of the high-end Audi brand. Through product upgrading and updating, FAW-Volkswagen will continue to drive the optimization and upgrade of the entire industrial chain and to enhance the competitiveness and support of the industrial system.
Drive digital transformation and improve corporate wide operational efficiency
Digital transformation is the focus of future development. Liu Yigong emphasized that digital transformation is the key to improving user experience and corporate operational efficiency. FAW-Volkswagen will continue to drive digital transformation of both products and management. For product digitalization, it will enhance talent development and continue to increase investment in the Internet of Vehicles and other areas. For management digital transformation, FAW-Volkswagen will continue to systematically improve corporate combat effectiveness through digital empowerment, innovation of the marketing system, streamline of the production system and the increased transparency of the procurement system, etc.
During the event, the journalists also visited FAW-Volkswagen's advanced R&D and quality assurance system, and visited the vehicle passive safety crash test and tightening technology laboratory, industrial CT laboratory, and vehicle odor cabin. The journalists commented that these world’s most advanced automotive laboratories gave them respect to FAW-Volkswagen’s confident towards the company’s future development.
Forging ahead in the year of innovation. In the second half of 2020, FAW-Volkswagen will continue to deepen innovation, gather development momentum, create a more enjoyable driving experience for customers, and make greater contribution to the high-quality development of the regional economy and the transformation and upgrading of China's auto industry.
