A technician fixes strings to a guitar at a musical instrument factory in Zaozhuang, Shandong province. (Photo/China Daily)
The company is now able to produce 15,000 electric guitars, 13,000 acoustic guitars and 20,000 ukuleles each month.
"We also give priority to the domestic market, by promoting our products on e-commerce platforms," said Tsai.
Huizhou Tom Music Instrument Co, a company engaged in the design, production and sales of ukuleles, known as the Hawaiian guitars, also attaches importance to the domestic market in terms of growing demand.
"We have shifted focus to the growing domestic market since 2013, where the ukulele has become more popular," said Xie Baojian, general manager of Huizhou Tom Music Instrument.
The company was expected to produce more than 140,000 ukuleles in 2016, with sales increasing more than 30 percent year-on-year.
According to Xie, sales on top Chinese e-commerce platforms such as JD and Tmall now account for almost half of the company's total sales.
Building brands, upgrading processing facilities and promoting products on the domestic market have helped encourage local guitar manufacturers to attach more importance to product quality, according to Yan Wei, secretary-general of the Huiyang Guitar Industrial Association.
"Only through improving quality can local guitar manufacturers make sustainable development," said Yan.
Usually, manufacture of a guitar is started only after the raw wood for the body and neck have been air-dried naturally for roughly six months, with an extra month of artificial drying.
"After more than 20 years of development, we now have a healthy guitar manufacturing industry covering from raw materials, accessories and processing lines to sales," said Yan.
