China's Moutai partners with Dove to launch liquor-filled chocolate

2023-09-17 Editor : Lu Yan ECNS App Download

Maoxiaoling liquor-filled chocolate, made by China's luxury liquor brand Kweichow Moutai in collaboration with Mars Inc-owned Dove, was officially launched on Saturday afternoon.  

At a supermarket in Shanghai, many customers were spotted specifically bringing shopping bags to buy Maoxiaoling liquor-filled chocolates.  

The collaboration involves two flavors of products in four different sizes. The price for a 12-piece classic flavor box will be 169 yuan (about 23.2 U.S. dollars) while a 2-piece box is priced at 35 yuan.  

"It's a little pricey, but I want to taste it," said Ms Yang, a Shanghai resident who and her family have bought 12 boxes of chocolates.  


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