(ECNS) -- Stepping into the Shanghai office of Swiss Centers, one is greeted by displays showcasing products from over 40 Swiss enterprises, the majority of which were exhibited at the CIIE.
"For us, the CIIE represents a tale of success," remarked Jean-Jacques de Dardel, Chairman of the Board at Swiss Centers and former Swiss Ambassador to China. He views the CIIE as a vital platform for deepening economic and trade cooperation between Switzerland and China, acting as an "amplifier" to bolster Swiss companies' capabilities in expanding into the Chinese market.
As the Swiss organizing institution for the CIIE, Swiss Centers has not only been a consistent participant in the previous seven editions of the CIIE but has gradually evolved into a guiding force for Swiss enterprises seeking entry into the Chinese market.
Each year, it assists numerous Swiss companies, particularly SMEs, in showcasing their goods, promoting their brands, and seeking business partners in the Chinese market. It can be said that Swiss Centers has witnessed a complete journey of increasing awareness and satisfaction among Swiss companies towards the CIIE. To date, the Center has facilitated the participation of over 100 Swiss enterprises in the CIIE.
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