Swiss Centers unlocks Swiss-Chinese cooperation(4)

Yulia emphasized that the CIIE provides Swiss brands with opportunities to test products, expand sales channels, and enter the Chinese market. Consequently, Swiss enterprises exhibit a high level of enthusiasm. "In addition to the layout in the Food and Agricultural Products and Consumer Goods exhibition areas from previous years, in 2024, Swiss Centers, for the first time, established joint booths in the Innovation Incubation Special Section at the CIIE, where 14 medical technology companies showcased their innovative products and technologies".

This strategic planning aims to address the needs of numerous Swiss startups seeking entry into the Chinese market. "Switzerland has ranked first in the Global Innovation Index for 14 consecutive years. We hope these innovative technologies can take root in China, aligning with the rapid development of China's science and technology industry," Yulia stated.

Participating Swiss startups not only engaged with investors, research institutions, and partners but also explored potential business collaborations among themselves at the Innovation Incubation Special Section, said Yulia.

As the curtains closed on the 7th CIIE, the Chinese phrase "Full of New Expectations, Opportunities Abound in All Directions" has become a slogan that Guillaume Muriset can readily articulate. Century-old Swiss brands are rejuvenated, and Swiss startups find rare opportunities for development here. As Guillaume remarked, Swiss-Chinese economic and trade cooperation will not cease. On the stage of the CIIE, where the show never ends, the Chinese story of Swiss enterprises is unfolding a new chapter.