China ranks 2nd in global trade in services brand value: report

(ECNS) -- China ranks second globally, with 21 brands included in the Trade in Services 100 2026 list and a combined brand value of $876.77 billion, accounting for 19.08% of the total, according to a report released at the 2026 China International Fair for Trade in Services (CIFTIS) on Wednesday.

The total value of the world's 100 most valuable trade-in-services brands reached $4.595 trillion.

Microsoft topped the list with a brand value of $565.25 billion, followed by Google at $433.08 billion and Amazon at $369.88 billion. The top 10 also included TikTok/Douyin, Facebook, Deutsche Telekom, Industrial and Commercial Bank of China (ICBC), Instagram, China Construction Bank (CCB) and Verizon Communications Inc., representing sectors including digital services, finance, telecommunications and platform-based ecosystems.

The United States led the ranking with 46 brands worth a combined $2.854 trillion, accounting for 62.11% of the total. Chinese brands displayed a clear dual-pillar structure driven by digital services and finance, with TikTok/Douyin leading at $153.54 billion. Tencent, China Mobile, WeChat, JD.com and Pinduoduo also made the list.

Chen Yideng, president of Brand Finance China, said China is advancing higher-level institutional opening-up, with policies such as the negative list for cross-border trade in services providing clearer development expectations for service brands.