China's January box office soars to record high

2023-01-31 21:51:25Xinhua Editor : Hao Yunhui ECNS App Download

Driven by the robust ticket sales of the Spring Festival holiday movies, China's January box office totaled approximately 10 billion yuan (1.48 billion U.S. dollars) as of Tuesday afternoon, a record high for the month.

Domestic titles released during the Spring Festival, which marks the beginning of the Chinese lunar new year, led the monthly chart, according to box office tracker Maoyan and other platforms.

Topping the chart was the twist-filled "Full River Red," Zhang Yimou's first foray into the "suspense plus comedy" genre, with approximately 3.40 billion yuan, or 34 percent of the total.

It was immediately followed by Guo Fan's "The Wandering Earth II," a prequel to the 2019 sci-fi blockbuster "The Wandering Earth," which pulled in about 2.77 billion yuan.

Third place went to the animated film "Boonie Bears: Guardian Code," the newest installment in one of the longest-running movie franchises in China. It grossed 1.03 billion yuan.

American movie "Avatar: The Way of Water," the much-anticipated sequel to the 2009 American sci-fi hit "Avatar," made it to fourth place with 688 million yuan generated this month, which brought its China box office total since Dec. 16, 2022, to 1.64 billion yuan.

The Spring Festival this year came earlier than usual. Unlike in 2022 and 2021 when the week-long holiday, usually a lucrative moviegoing period, mostly fell in February, this year's holiday as a whole was within January.

Soaring ticket sales from the holiday movies drove China's January box office revenue to as much as 9.95 billion yuan as of 4 p.m. Tuesday, much higher than 2.71 billion yuan, 3.33 billion yuan, and 3.38 billion yuan -- the amounts for the same month in 2022, 2021, and 2019, respectively.

The holiday box office surge this year, which beat the expectations of many observers, could be attributed to multiple reasons, including the high quality of the holiday movies that came in various genres, and the lifting of many COVID-19 restrictions following China's adjustment of its response to the virus, according to cinema managers and critics.

China's box office total in 2022 was 30.07 billion yuan, according to data from the China Film Administration.


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