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Modelling lucrative for foreign children in Shanghai(1/4)

2017-07-25 11:20 Ecns.cn Editor:Yao Lan
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Child model Orly from New York, 5, poses for a picture in Shanghai. About one year ago, the girl’s mother, Jane, saw information regarding a search for child models on her friends’ updates on mobile messaging app WeChat, and she decided to give it a try. Foreign children or those of mixed descent often feature in Chinese advertisements as a way to woo consumers. A Shanghai-based agent, who likes to be called Flower, says she has helped about 400 foreign or mixed-race children, mostly from the US, Russia and the UK, appear in advertisements. Insiders say the cost of hiring a foreign child model ranges from 1,000 yuan ($140) per hour to 1,500 yuan per hour. (Photo/VCG)

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