The Ninth China Digital Entertainment Expo & Conference, or ChinaJoy 2011, opened in Shanghai July 28. Beauties became another marketing emphasis to attract more visitors. Almost a decade development has seen ChinaJoy growing as the third most influential game show over the globe after the Electronic Entertainment Expo (E3) in the U.S. and the Tokyo Game Show (TGS) in Japan. [CNS photo/Tao Yanjun]