At the 2026 China International Import Expo (CIIE), the most fragrant part may not just be the perfume section, but also the coffee booths from across the world. Exhibitors from the Cook Islands are promoting natural organic coffee in China for the first time in six years of participation, hoping to open up the Chinese market; an American exhibitor brought Panama Geisha, whose unique flavor is achieved through careful selection, fermentation, and quality screening.
From the aroma at the CIIE booths to coffee shops on the streets of Shanghai, behind a cup of coffee is a meeting between global flavors and the Chinese market. (Reporters: Xue Lingqiao, Chen Qingyang, Dai Yue)
















































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