Swiss Centers unlocks Swiss-Chinese cooperation

As you step into the Swiss Centers Shanghai office, the products of over 40 Swiss companies immediately catch your eye. The majority of these products bear the "CIIE mark". As the Swiss organizing institution for the CIIE, Swiss Centers has not only been a consistent participant in all seven editions of the CIIE but has also gradually become a "navigator" for Swiss companies entering the Chinese market. Swiss Centers has witnessed the complete journey of increasing awareness and satisfaction of Swiss companies with the CIIE.

To date, the Centers have organized participation for over 100 Swiss companies in the CIIE. It can be said that the CIIE is an important platform for deepening Sino-Swiss economic and trade exchanges and cooperation, serving as a "multiplier" for enhancing the ability of Swiss companies to expand into the Chinese market.

Please watch this episode of "CIIE Stories" to hear firsthand experiences from  Xiao Zhen, CEO of Swiss Centers; Guillaume Muriset, Customer Success Manager at Swiss Centers, and Jin Yu (Yulia), General Manager of Swiss Centers in China.