Shanghai Museum held a carnival for the city's art lovers on Sunday, opening to the public for 24 hours for the first time.
The event was held mainly to meet the demand of more visitors to watch the exhibition "Botticelli to Van Gogh: Masterpieces from the National Gallery," which was scheduled to end on the day.
The exhibition, jointly held by the Shanghai Museum and the National Gallery of the UK, displays 52 paintings from 50 well-known European art masters such as Raphael, Titian, Caravaggio, Rembrandt, Constable, Monet, and Van Gogh. It has attracted more than 400,000 visitors since kicking off on Jan. 17.
Nearly half of the visitors to the exhibition came from other provinces and cities and enjoyed the exhibition, according to Chu Xiaobo, director of the Shanghai Museum. Chu said that the sales of cultural and creative products have exceeded 24 million yuan, and the sales volume of cultural and creative products in a single exhibition has reached an unprecedented high.