Online sales set new record, reaching 213.5 billion yuan ($30.7 billion).
Over 1 billion orders are made on Alibaba's online platforms on Nov. 11. More than 210 brands rake in over 100,000 yuan each, compared to 167 brands last year.
More than 19,000 overseas brands from 75 countries and regions participate in the event.
About 60.3% of total transactions are paid through fingerprint and face-recognition verification.
Over 1.87 billion parcels are expected to be delivered in the following week, up 25% from last year.