The maiden Joyview resort in Beidaihe, Hebei province, offers a variety of entertainment facilities including soft archery, an Omni sport court, sailing, windsurfing and horse riding.(Photo provided to China Daily)
All-inclusive holiday-package provider Club Med launched its first Joyview resort in Hebei province's Beidaihe in late May.
The Joyview line specifically targets Chinese. It's also different from other Club Meds in that it offers flexible payment options rather than a single price for everything.
The French resort group runs nearly 70 facilities in 30 countries. Shanghai-based Fosun International Ltd acquired a 98 percent stake in the group in 2015.
It has since focused on making inroads in China, its fastest-growing market, Club Med president Henri Giscard d'Estaing says.
"As all-inclusive is not yet so well known in China, it gives an opportunity for a large number of potential customers to try and use Club Med," d'Estaing says.
Future Joyview resorts will be located within three hours' drive from major cities, d'Estaing says.
It chose Beidaihe because of its beaches and convenient location.
D'Estaing says the beach is like some of the best he has visited in France and the United States.
The maiden Joyview is about a three-hour drive or a two-hour high-speed-train ride from Beijing.
The resort offers a climbing wall, soft archery, an Omni sport court, sailing, windsurfing and horse riding.
It also hosts a Zen pool, hot springs and a Club Med Joyview Spa.
Mini Club Med features a kids' bid circuit, mini kitchen and organized activities.
A 617-square-meter ballroom and three multifunctional meeting rooms can host weddings, conferences and seaside events.
More than 200,000 Chinese visited Club Med facilities worldwide last year, a 15 percent year-on-year increase.
China hosts four premium and all-inclusive Club Med facilities. Joyview resorts will open in Zhejiang province's Anji and near Hebei's Great Wall this year.