Livestreamer brings Xinjiang's naan bread to wider audience

Special: Xinjiang

At the Urumqi Naan Cultural Industrial Park, which produces naan bread on an industrial scale, a combined livestreaming and e-commerce platform has opened up the market and created jobs for about 2,000 people.

The park sells about 600,000 rounds of naan a day, with online sales accounting for about 40 percent of the total, the park said.

The flat, wheat-based leavened bread enjoyed by many in the Xinjiang Uygur autonomous region is traditionally baked in a cylindrical oven, and has a long shelf life, making it convenient for long journeys.

Last year, Liu Jing quit her job as an advertising designer and joined the Urumqi Naan Cultural Industrial Park as a livestreaming host.

The 36-year-old graduated from the Chengdu Normal University with a major in English.

"I want to promote the culture of Naan to tell people about beautiful Xinjiang."