(Ecns.cn)--"The whole world is looking for me now," said Huang Nubo, chairman of the Zhongkun Investment Group. Huang created a worldwide sensation due to his offer of $8.8 million for 300 square kilometers of Iceland, equal to about 0.3% of the country's total area, to develop an eco-tourism project that would include a golf course and a tourist resort.
On Octobor 8, Huang was asked by the Icelandic Ministry of Interior for Zhongkun's business license, Power of Attorney, and a detailed business plan.
"The deal may be approved in the near future, or not. It's really hard to tell. There is an increasingly intense pressure on Chinese companies to go global," said Huang in an interview with the South Weekend.
Noncompetitive strategy
The 55-year-old is now on his way to set a milestone for Chinese enterprises that are longing to get a slice of the international market, a move partially motivated by his noncompetitive strategy！to do something new and innovative.
Huang, born in Lanzhou, Gansu Province, was lucky to be the only student admitted to the prestigious Peking University in 1977. After graduation, he joined the Central Propaganda Department and worked there for 11 years.
He could have had a bright future as an official. However, the Death of a Civil Servant by Anton Chekhov scared the then 29-year-old Huang, who ultimately decided to become a businessman.
Huang established the Zhongkun Investment Group in 1995, focusing on real estate at the very beginning, and earned his first taste of gold！50 million yuan！two years later.
Yet, as trades in the real estate market were flourishing and Zhongkun was booming, Huang resolutely shifted the company's focus to resorts and tourism, a move that confused many of his employees.
Some pointed out that Huang had missed the golden period of China's property boom. At this, Huang argued "in that market there are always people who are crazier and richer than you. Why would you still compete with them for the limited resources?"
"China's real estate market will be in trouble," explained Huang in 2004, when he saw that people of various professions, like pharmacists, had engaged in real estate.
"A company should pay attention to its long-term development strategy, instead of the current development pace," Huang added.
Thus, the billionaire, ranking 129th on Forbes' 2011 Richest Chinese List, has made an ambitious plan to invest nearly $200 million in total to develop tourism projects in Iceland.
