![](http://www.ecns.cn/hd/2023/07/11/085388e3d2494fa38cd4bffe836ff7b6.jpg)
Journalists take photos of toys featuring Rongbao, mascot for the 31st Summer World University Games, which will be held from July 28 to Aug. 8 in Chengdu, southwest China's Sichuan Province, July 10, 2023. (Photo: China News Service/Zhang Lang)
A total of 18 series and more than 1,000 licensed products such as toys, badges, stationery and stamps on the theme of Rongbao were introduced for the games.
![](http://www.ecns.cn/hd/2023/07/11/159e37668c924e558b9cac82d69c9b12.jpg)
Journalists take photos of toys featuring Rongbao, mascot for the 31st Summer World University Games, which will be held from July 28 to Aug. 8 in Chengdu, southwest China's Sichuan Province, July 10, 2023. (Photo: China News Service/Zhang Lang)
![](http://www.ecns.cn/hd/2023/07/11/0fd58210704441af8f6f5fb0d91a6b25.jpg)
Customers shop at a licensed retail store in Chengdu, southwest China's Sichuan Province, July 10, 2023. (Photo: China News Service/Zhang Lang)
![](http://www.ecns.cn/hd/2023/07/11/32264865ed3a479bb63bc37cce7b081e.jpg)
Customers shop at a licensed retail store in Chengdu, southwest China's Sichuan Province, July 10, 2023. (Photo: China News Service/Zhang Lang)
![](http://www.ecns.cn/hd/2023/07/11/4f82a3888f2e413d833f540d41928b9a.jpg)
Customers shop at a licensed retail store in Chengdu, southwest China's Sichuan Province, July 10, 2023. (Photo: China News Service/Zhang Lang)