(ECNS) -- A growing number of overseas consumers are joining China's Singles' Day shopping festival through cross-border e-commerce platforms, as demand for Chinese products continues to grow.
AliExpress, Alibaba's cross-border e-commerce platform, said on Nov. 11 that average daily transactions in emerging overseas markets rose by more than 50% year on year during the first seven days of this year's Singles' Day promotion. Growth was recorded across South America, Europe, Africa and Southeast Asia, with Colombia, Peru, Switzerland and Norway among the most active markets.
To help merchants overcome challenges arising from language barriers and differences in logistics and pricing, AliExpress this year launched an AI-powered business management agent. The tool can automatically optimize product listings, select suitable shipping routes and provide customer service.
Merchants using the AI service recorded nearly 70% year-on-year growth in average daily transactions during the promotion, according to the platform.
AliExpress has also expanded its localized services, with its Choice program covering most emerging overseas markets and offering delivery within three to five days, free shipping and free returns. The platform also offers services in 32 local languages in countries including Vietnam, Norway, Tanzania and Serbia, and supports local digital wallets to simplify payments.
(By Gong Weiwei)
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