(ECNS) -- Heilongjiang Province, in northeastern China, launched a 100-day winter tourism campaign on Sunday. The campaign runs from Nov. 8, 2026, to Feb. 28, 2027, and will promote winter travel through audiovisual content, tourism offerings and events.
The province will stage a season of winter performances and produce short dramas and AI-generated animated dramas to showcase its winter tourism offerings.
It will also develop tourism experiences featuring aurora and sunrise viewing, winter off-road activities and local food along border rivers.
The campaign will pair tickets to winter sports events with dining, accommodation and shopping experiences. Heilongjiang will issue 100 million yuan (about $15 million) in winter tourism vouchers and offer discounts on admission to scenic areas, among other benefits.
The province will offer discounted packages that include high-speed rail tickets and admission to scenic areas, add flights on key routes and expand transport capacity and services for visitors from Hong Kong, Macao and Southeast Asia.
It will also launch the Joy Longjiang inbound travel platform, improve multilingual signage and foreign-currency payment services, and streamline immediate tax refunds for departing visitors.
The province will strengthen oversight of the tourism sector and improve its complaint-handling process, aiming to review cases daily and respond promptly.
(By Tang Yuxian)
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