• The Year of the Pig has global brands going 'whole hog'

    Chinese New Year has gone global in the last couple of years with a marked uptick in engagement worldwide. Heavily impacted by the growing global awareness of Chinese New Year is the retail sector -- especially high-end merchandise and luxury brands.

"Are you coming home for the Spring Festival?" This is the question you get during this time of the year. [More]
The Chinese lunar New Year Eve falls on February 5 this year. As one of the most-watched programs in China, the China Central Television (CCTV) Spring Festival Gala has been an integral part of the Chinese New Year rituals. [More]
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