Winter Naadam festival booms tourism in N China's Inner Mongolia

The 19th Naadam of Ice and Snow Festival kicked off on Thursday in Hulunbuir, north China's Inner Mongolia Autonomous Region.

The traditional festival－naadam translates from Mongolian as "entertainment" or "recreation"－features horse races, wrestling matches and archery contests. It's staged twice a year－once in summer and once in winter.

In addition to experiencing the ecological ranch, tourists can also participate in a "yurt concert", a bonfire night, fireworks displays and other activities during the festival.