Instant noodles are synonymous with college life. They're easy to make, filling and above all, a way to save money.
For the past three weeks, a group of students in East China has stuck to this dorm room staple with one goal in mind - to save for Singles' Day.
The dormmates at the unnamed school in Nantong, Jiangsu Province have been opting for instant noodles in order to scrape up enough cash for the annual online shopping event on November 11.
Senior Hong Jia said on Monday she's eaten instant noodles for dinner since October 15 in order to save up her spending money.
"I have only 1,000 yuan ($144) a month for living expenses," Hong said. She's so far saved 749 yuan on her ramen-only diet.
Many on Sina Weibo disagreed with their decision to skimp on food just for a Singles' Day spree. "Please be rational about your shopping," wrote "ZouJane."
What started as a day for young Chinese to embrace their singledom, Singles' Day has since become a giant e-commerce event. The sale first kicked off on Taobao in 2009, and has over the past ten years become China's largest single-day sale event.