日本推出可美容的胶原蛋白啤酒
Japanese collagen-infused beer claims to make you prettier
In a bid to cash in on the latest beauty trend of consuming collagen, Japanese company 'Suntory Holdings Ltd' has released a special brew of collagen-infused beer.
为了在最近胶原蛋白美容的风潮中谋利,日本三得利公司（Suntory Holdings Ltd）推出一款特别酿造的胶原蛋白啤酒.
The trend has Japanese women believing that eating copious amounts of collagen – the structural protein of connective tissues – will lead to beautiful, younger-looking skin. The seemingly innocuous trend has caught on rapidly – stores are filled collagen-laced beauty products, and women are willing to gulp spoonfuls of powdered collagen mixed into protein shakes. They also flock to restaurants that serve foods naturally high in collagen – pig trotters, chicken skin and shark fin.
日本女性认为吃足够量的胶原蛋白——结缔组织的结构蛋白——能够变得漂亮,肌肤看起来更年轻.这个似乎无毒无害的概念快速地火了起来,商店陈列着贴有胶原蛋白字样的美容产品,女性们还乐意把胶原蛋白粉加到蛋白粉里一起服用.还有人去饭店享用天然的高胶原蛋白的食物,比如猪蹄、鸡皮和鱼翅.
But the collagen-infused beer, called 'Precious', is a stroke of marketing genius – now women can get drunk and beautiful at the same time! Suntory announced the new product on April 7 – it is a light beer, containing 2 grams of collagen and 5% alcohol per can. Their tag declares: "Guys can tell if a girl is taking collagen or not."
但是名字叫"宝贵"的这种胶原蛋白啤酒真是营销天才的杰作——现在的女性们喝酒的同时还可以美容！三得利公司称新产品于4月7日投放市场.这是一种低度啤酒,酒精浓度为5%,每罐啤酒含2克的胶原蛋白.啤酒广告上的标签写着："男人们可以分辨出一个女孩是否在喝胶原蛋白."
Unfortunately, experts disagree. They say that eating the protein has no proven anti-aging benefits. According to Dr. Ariel Ostad, collagen expert and Clinical Assistant Professor of Dermatology at New York University Medical Center, two grams "isn't enough collagen to make a remarkable difference for your skin's complexion."
