Hasselblad plans to target professionals and high-end users of medium format cameras in China with the opening of its first China experience center yesterday.
The center, located in DJI's flagship store in Xintiandi, helps Chinese consumers to understand and access medium format cameras as they upgrade their consumption habits and demand higher quality for their photos, said Nicholas Lin, general manager of Asia Pacific.
Hasselblad, which offers medium format technology that features a bigger sensitive plate and higher image quality compared with Canon and Nikon models, produces cameras that cost from 100,000 yuan ($14,500) each.
The center sells the H6D and X1D and classical models.
