Sales of fast moving consumer goods in China in the second quarter rebounded from a sluggish performance in previous quarters to 3.2 percent from a year ago, as retailers sought to diversify shopping channels available for consumers.
Sales through modern trade, including hypermarkets, supermarkets and convenience stores, jumped 3.5 percent, according to a latest quarterly report by Kantar Worldpanel.
Overall spending on household consumer goods added just 3 percent in 2016, the lowest level in five years, as sluggish market growth and slower price hikes impacted overall consumer goods market growth. In the first quarter of 2017 spending grew just 1.7 percent annually.
Sun Art Retail Group, which operates Auchan and RT Mart brands, remains the leader with 8.2 percent market share, followed by Vanguard Group's 6.3 percent and Walmart's 5.1 percent.
E-commerce spending surged 28.2 percent from a year ago and contributed 6.9 percent of overall FMCG market in the second quarter.
