Burberry's official Chinese website (Screenshot/CRIENGLISH.com)
Luxury British brand Burberry has seen a hike in profits thanks to tourists from China taking advantage of the weakening pound.
The UK's exit from the European Union bore witness to the pound plummeting to a thirty year low.
While this is bad news for consumers in the UK - who must endure rising inflation figures by 1% from 0.6% in August - overseas buyers are free to cash in on impressive exchange rates, receiving far more bang for their buck.
Figures taken from Burberry's first half trading update show a 30% leap in UK sales led by visitors from China - they say the number of Chinese visitors to their UK stores also rose by 20%.
Overall sales rose by 2%, evidence of the brand's positive performance across the entire business. Burberry credit a major boost in tourism to the UK for bolstering sales which, they say could add an extra ?125m to annual earnings.
The figures come a week after Sino reported the UK's new ownership of the title: Most affordable market for luxury goods in the world. A report by Deloitte confirmed Britain is now the top destination to seek out designer brand bargains.
Burberry's chief creative and chief executive officer, Christopher Bailey said of the company's figures: "In a challenging external environment, we continue to focus on product innovation, retail productivity and digital leadership, against a backdrop of sustained action and investment to deliver long-term outperformance of our brand and business.
"The progress we are making to improve our ways of working, the agility of our teams to react to changes in consumer behaviour and the strength of our brand give us confidence for the future.
"We remain on track to deliver our financial goals."