Hiroyuki Oda, deputy president at Sony Computer Entertainment Japan Asia and Takehido Soeda, the company's China chief, attend a press conference after the PS VR China launch ceremony held in July 27, 2016 in Shanghai. (Photo/chinadaily.com.cn by Liu Zheng)
Oda also announced a R&D support strategy named "China Hero Project", which aims at helping local Chinese game developers and startups to create, manage and distribute their products to the world.
Applications for the project will be accepted from August 15.
Takehito Soeda, the company's China chief told China Daily that currently they are looking for 10 candidates who have high commercial potential and they're glad to play as a middleman to bring content created by small- and medium-sized Chinese game development teams to the distributors.
Final Fantasy XV, a well known action role-playing video game being developed and published by Square Enix for the PlayStation 4, will also be available in Chinese and will be released soon in the country with a VR version.
All the announcements were released one day ahead of 2016 ChinaJoy, or the China Digital Entertainment Expo & Conference, which is the largest gaming and digital entertainment exhibition held in the nation.
Formerly codenamed Project Morpheus during development, the company first unveiled their VR gear to the world back in March 2014 at the U.S.-based Game Developers Conference.
