Hiroyuki Oda, deputy president at Sony Computer Entertainment Japan Asia, introduces PlayStation VR during the product's China launch held in July 27, 2016 in Shanghai. (Photo/chinadaily.com.cn by Liu Zheng)
Sony Interactive Entertainment (SIE) announced on Wednesday that it will release the PlayStation VR (PS VR) device in the Chinese mainland on Oct 13, marking the entrance of the entertainment conglomerate into the emerging market of virtual reality equipment to meet increasing demand.
Priced from 2,999 yuan ($450), the VR headset is available for order at both online distribution channels as well as 22 Sony's brick-and-mortar shops across the country.
"There will be 23 VR games, including seven by domestic developers, released once they gain approval from the nation's regulators," said Sony Interactive Entertainment (Shanghai) and Shanghai Oriental Pearl Solatube Culture Development Co.
In March, Sony Computer Entertainment Inc (SCEI) unveiled the global launch date for the bold VR gaming device.
"PlayStation VR will be available in China on the same day as it releases in the U.S., Europe and Japan," said Hiroyuki Oda, deputy president at Sony Computer Entertainment Japan Asia. "SIE has been working hard to cultivate the console gaming market in China from three perspectives, including actively importing games to the market, providing localized contents and products and promoting China-made content on PlayStation's gaming platform."
According to Oda, the strategy reflects Sony's confidence in the market and eagerness to respond to the enthusiasm of Chinese gamers.
