The logo of the China Consumers Association. (Photo/cca.org.cn)
Consumers of online shopping may find it quicker and better to have their complaints solved in the future thanks to new measures initiated by the China Consumers Association.
The association announced on Tuesday that it has worked out a cooperative mechanism with 17 e-commerce platforms to deal with complaints.
According to the new mechanism, if the association finds a complaint that involves any online sellers from any of the 17 e-commerce platforms, the complaint will go directly to the platform's after-sale system and will be prioritized to be dealt with.
Famous e-commerce platforms, including JD.com, Taobao.com and Vip.com have all joined in the cooperative mechanism.
As online shopping often involves consumers and sellers in different places, consumers often find it hard to protect their rights when conflicts occur.
The problem is expected to be better solved with the establishment of the new cooperative mechanism.
In this year's World Consumer Rights Day, celebrated on March 15 in China, a sting of media exposures have been focusing on counterfeits from online shops.
According to the China Consumers Association, 26.2% of the consumers who did online shopping have met with shopping conflicts in the year of 2015.
