Adidas aims to add 3,000 stores in China in the next five years to the current 9,000 nationwide as the German sportswear and apparel group expects emerging cities to contribute to over 60 percent of sales.
"More than 60 percent of our sales increase will be coming from emerging cities in the next five years thanks to an increase in consumer purchases," Colin Currie, managing director of Adidas Group China, said yesterday.
The company's sales in China rose 16 percent on a currency-neutral basis in the fourth quarter. Full-year sales jumped 18 percent to 2.5 billion euros (US$2.75 billion) in China.
The company also aims to open 20 women specialty stores in China by the end of 2020, compared with the current four outlets.
