Online purchases accounted for 63 percent of the movie tickets sold in China in the first three months of the year, Beijing-based research firm Analysys International said yesterday.
"It shows the increased influence of the Internet in pushing changes and innovation in the movie industry," Xue Yongfeng, the company's research director said during an exhibition on the sidelines of the Shanghai International Film Festival.
Online intellectual property protection is one of the technologies directly related to the income of film publishers, the survey said.
Sky Union, which is authorized by the China International Film & Television Copyright Monitoring and Protecting Alliance, helps publishers monitor unauthorized links and downloads of video and music.
"Due to the high technology thresholds, only five companies are able to do this business in China," said Jin Ye, marketing director of Sky Union.
China has become a base for post-production services and 3D film-making for Hollywood studios.
Beijing Phenom Films Co has offered post-production services for several Hollywood movies, while, 3Ality has established a Chinese headquarters in Hangzhou, offering 3D systems to filmmakers.
Chinese film publishers are seeking opportunities in the United States.
China Film Promotion International plans to show more than 60 films at the upcoming Chinese American Film Festival, which will be held in November in California.
Top Chinese publishers including China Film Group and Shanghai Film Group will attend the festival.
