Alibaba is teaming up with the division in the National Collegiate Athletic Association (NCAA) to stream U.S. college basketball games online in China.
The contract will take effect from Nov 14, with Washington Univesity Huskies playing against the University of Texas Longhorns.
Games will be broadcast live through both its mobile app and website.
The E-commerce giant will also invite NCAA to play two regular session games here in China.
Earlier, China's video platform LeTV also signed contract with NCAA to carry out 27 men's basketball games in February.
