Microsoft has announed it plans to offer 100 million yuan worth of free cloud-computing services and software tools to 100 Chinese startups.
The promotion is seen as bid to bolster its cloud-computing business in China.
The new initiative will be launched in the next 6-months.
Start-ups involved will have access to Microsoft's Azure cloud-computing service, software and development tools.
The move is an attempt to try to wrestle market-share from Amazon and Alibaba, who also offer cloud-computing services in China.
