From made in China to owned by China

Recent figures show China's direct overseas investment is expected to reach 5 trillion U.S. dollars by 2020.

The way Chinese companies are acquiring overseas businesses is changing the way China interacts with the world.

However, a US survey shows 94 percent of American respondents weren't able to name a single Chinese brand.

This figure stands in stark contrast to the global status of the Chinese economy, the second largest economy in the world.

For more on the branding and marketing of Chinese companies overseas, CRI's Zheng Chenguang earlier spoke to Professor Zhang Jun, Director of the China Center for Economic Studies at Fudan University in Shanghai.