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L'Oreal runs beauty academy in Shanghai

2012-12-21 09:27 Shanghai Daily     Web Editor: qindexing comment

L'Oreal, the world's largest cosmetics maker, today unveiled the L'Oreal Academy in Xuhui District to train staff, sales assistants and hair stylists.

"The majority growth of our China sales comes from our existing brands and we will continue to launch tailor-made and local-developed products to meet consumers' needs," said Alexis Perakis-Valat, chief executive officer of L'Oreal China.

The training center will serve as an integrated training and education center for sales staff, management team members as well as beauty assistants and stylists.

Its make-up sector and men's skin care products are the major growth drivers in 2012, Perakis-Valat said in an interview today, without giving the figures.

L'Oreal currently owns 21 brands in China. Perakis-Valat said the company is expected to deliver a "solid growth" this year and will accelerate its growth in 2013.

The overall cosmetics market slowed down a bit this year but remained resilient against an unfavorable macro economy, he noted.

Last year, L'Oreal's sales rose 18 percent to 10.7 billion yuan (US$1.7 billion).

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