RIGHT BG
More than 27,000
This year, more than 27,000 brands and merchants participated in the event, including Costco, Muji, Desigual, ASOS, and The North Face.
![A screenshot of Tmall on Nov 12, 2014. [Photo/chinadaily.com.cn]](http://www.ecns.cn/2014/1120/20141120142711.jpg "A screenshot of Tmall on Nov 12, 2014. [Photo/chinadaily.com.cn]")
Two minutes
Within two minutes after the start of the online shopping spree, the gross merchandise volume exceeded 1 billion yuan.
![Jack Ma, chairman of Alibaba Group, speaks in front of a big screen during the Nov 11 Singles' Day shopping spree at Alibaba headquarters in Hangzhou city, East China's Zhejiang province, on Nov 11 2014. [Photo: China News Service / Li Chenyun]](http://www.ecns.cn/2014/1120/20141120164546.jpg "Jack Ma, chairman of Alibaba Group, speaks in front of a big screen during the Nov 11 Singles' Day shopping spree at Alibaba headquarters in Hangzhou city, East China's Zhejiang province, on Nov 11 2014. [Photo: China News Service / Li Chenyun]")
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