Jack Ma shares tips at Internet summit(2)

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Jack Ma also shared his idea of cross-border e-commerce business. When talking about Alibaba's successful model, Ma said, "the 'three WIN' mode is most important, that is to say, customers, partners and us. When customers win, partners win, we really win."

In this year's Singles' Day, Alibaba kept its promise. This year is the first time Alibaba chose to launch its Singles' Day campaign on both its domestic and overseas platforms.

By expanding globally with the participation of AliExpress and Tmall Global, customers from 217 countries and regions outside the Chinese mainland joined the shopping spree, with China's Hong Kong region, the United States and Russia claiming the top three overseas buyer areas.

57.1 billion yuan

Online sales on Alibaba's Tmall.com, Taobao.com and its overseas outlets, such as AliExpress, topped 57.1 billion yuan ($9.34 billion) on Tuesday, beating Tmall and Taobao's combined 2013 Singles' Day sales of 36.2 billion yuan.