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Shanghai Fashion Week gets an unprecedented opening as the runway moves online

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2020-03-26 14:02:12Ecns.cn Editor : Luo Pan ECNS App Download
Special: Battle Against Novel Coronavirus

(ECNS) -- Despite the COVID-19 pandemic, Shanghai Fashion Week (SHFW) opened on Tuesday.

Organizers boldly moved the event online in cooperation with Alibaba Group's Taobao and Tmall,making SHFW the world's first entirely live-streamed digital fashion show.

In the following week, over 150 catwalk events will be presented through hundreds of live-streams.

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