the exhibition explores the China-France relationship through culture, trade, technology, and lifestyle. (Photo provided to chinadaily.com.cn)
In April, the French Elegance Meets Chinese Stylephoto exhibition, a key feature of this year's Festival Croisements, commenced in Jingdezhen, Jiangxi Province, and will run until May 31. The exhibition delves into the multifaceted China-France relationship, spanning culture, trade, technology, and lifestyle, and is jointly hosted by L'Oreal China, Paris L'Oreal, and Jingdezhen's Longzhu Pavilion, commemorating the 60th anniversary of diplomatic relations between the two nations.
Central to the exhibition is the symbolic representation of French elegance and Chinese style through beauty products and ceramics, which have historically played pivotal roles in facilitating cultural and economic exchanges between China and France.
Zhang Long, a member of the standing committee of the Jingdezhen Municipal Party Committee, expressed his hope that the event would serve as a catalyst for fostering collaboration among artists, joint exhibitions, and cultural forums. He emphasized the shared objective of enriching the cultural and artistic landscapes of both China and France, ushering in a new era of cultural exchange.
The French Elegance Meets Chinese Stylephoto exhibition, part of this year's Festival Croisements, kicked off in Jingdezhen, Jiangxi Province in April. (Photo provided to chinadaily.com.cn)
Thomas Penot, the cultural commissioner at the French consulate general in Wuhan, Hubei province, lauded the exhibition, acknowledging the historical depth and captivating installations showcased. He extended gratitude to the organizers from both China and France for presenting Sino-French culture in Jingdezhen through diverse and engaging mediums.
Lan Zhenzhen, president of public affairs at L'Oreal North Asia and China, highlighted the company's active role in promoting Sino-French exchanges across various domains, including humanities, arts, trade, innovation, and sustainability. L'Oreal's long-standing presence in the Chinese mainland market, spanning 27 years, has set numerous benchmarks for cooperative initiatives between the two nations.
In conjunction with the exhibition, from April 21 to 23, a cultural study tour unfolded in Jingdezhen, renowned as a "living museum". Participants immersed themselves in traditional porcelain craftsmanship, visited contemporary artists' studios, and engaged in profound dialogues bridging ancient and modern, as well as Eastern and Western cultures.