(ECNS) -- Chinese short-drama platform Hongguo Short Drama has announced new rules for AI-generated characters, seeking to curb the repeated use of similar-looking faces across different shows and make characters more distinctive.
Viewers have complained that protagonists in some AI-generated short dramas look strikingly alike. In several shows featuring middle-aged female leads, characters share similar eyebrows, double eyelids and lip shapes, and even their smiling and crying expressions closely resemble each other.
Under the new rules, creators are encouraged to develop more distinctive character designs and avoid using highly similar faces across different dramas. Characters within the same show should also be clearly distinguishable. Hongguo said it will launch a campaign targeting frequently reused AI faces, homogenized content and improper use of materials, while asking creators to review and revise problematic works.
Separately, Douyin’s Short Drama Creator Center launched a pre-screening tool for AI-drama copyright holders and production teams on Aug. 3. The tool is designed to identify potential risks before a work is released, including likeness-rights and copyright issues involving source materials.
(By Intern Yang Hongran, Zhang Dongfang)
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