Web tax repercussions remain ambiguous

2016-04-06 10:39Shanghai Daily Editor: Huang Mingrui

China's announcement that it is changing the taxation system for domestic purchases of imported goods sold on cross-border e-commerce websites has raised questions about its implementation and repercussions.

Effective on April 8, the current parcel tax of between 10 percent and 50 percent on imports sold via offshore websites will be replaced with the 17 percent value-added tax and consumption duties, where applicable — the same taxes levied on most products sold in China. However, there will be a 30 percent discount of the total tax payment, according to a statement from the Ministry of Finance, the General Administration of Customs and the State Administration of Taxation.

The policy change is aimed at bringing some uniformity to a system where some online vendors enjoyed a tax advantage. How the change will affect popular imported purchases like cosmetics, baby formula, nutritional supplements and consumer electronics remains to be seen.

"One obvious effect is that imported goods bought through cross-border e-commerce will no longer enjoy a parcel tax exemption of 50 yuan (US$7.7) per order," Rebecca Wong, PwC China Tax Partner, told Shanghai Daily in a phone interview. "And import value-added tax and the import consumption tax (applicable to designated goods only) would be the new tax cost."

The new policy sets a cap of 2,000 yuan on a taxable single item and a combined value of 20,000 yuan per person per year. Goods exceeding those limits will attract full taxes under general trade rules.

The Ministry of Finance, in announcing the tax change, said the preferential tax policies that previously favored online purchases were unfair to conventional importers and to traditional retailers.

The announcement was not forthcoming in detail, according to most observers. That left many wondering about its implications. The ministry said a list will be drawn up stipulating which specific categories of cross-border retailing will be affected by the change. Items outside of the list will require separate customs declarations.

Spot checks will still be carried out on orders placed on overseas shopping sites and delivered through the postal service.

The zeal of Chinese consumers for imported goods has created a flourishing trade via online sites. The Ministry of Commerce has predicted that the volume of cross-border e-commerce in 2016 will reach 6.5 trillion yuan, accounting for nearly 20 percent of China's foreign trade.

Shanghai customs said cross-border e-commerce import transactions hit 400 million yuan in 2015, surging 10.2 times from a year earlier.

Nationwide, transaction volume totaled 14.5 billion in the first 11 months of last year, according to Deputy Commerce Minister Zhang Ji. Most of those orders were of relatively small value.

Research firm Mintel said almost three in five consumers have bought foreign products online from domestic shopping websites.

While foreign shopping sites are perceived to have better quality products than domestic sites, consumers point out that domestic websites offers faster delivery and good value for money.

Rapid expansion

Mintel estimates cross-border online shopping will chalk up 18 percent compounded annual growth, hitting 1.46 trillion yuan by 2020.

In January, the State Council, China's cabinet, extended the number of cross-border pilot zones eligible to trade imported goods at lower taxes to 13 cities. The zones are part of a strategy to attract businesses, create jobs and nurture new business models.

Under the previous parcel tax rules, infant formula and food products valued at less than 500 yuan were generally tax-free. They will now be subjected to the import value-added tax, with a 30 percent reduction allowed as long as yearly purchases don't exceed 20,000 yuan per person, according to PwC China's Wong.

Products imported through business channels won't be affected by the tax change. They will still be subject to general trade tariffs, import VAT and the import consumption tax, where applicable.

"The profitability for each product category varies, hence the tax costs under different business models will need to be evaluated," Wong said. "It will depend on whether the online retailers transfer the tax cost to individual consumers."


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