Housing costs are forcing out young generation

2015-07-15 08:41China Daily Editor: Si Huan

As the real estate market in Shenzhen soars, rising rental prices are creating problems for the city's white-collar workers

Shenzhen is known as a dynamic and innovative city. But when you scratch beneath the surface of this economic powerhouse, you find a residential property market that is causing concern.

Frenzied house sales are starting to affect the rental sector as landlords raise rents in an attempt to cash in on a red hot market.

In May, the average rental price in Shenzhen hit 66.6 yuan ($10.73) per square meter, a jump of 16.35 percent compared to the same period last year, according to the city's Centaline Property Research Center.

Data showed that Futian district was the most expensive area of Shenzhen, which is situated in the southern province of Guangdong, at an average of 73.6 yuan per sq m.

"It is very common for property owners to raise rents frequently," Ling Chao, a real estate agent in Futian, said, adding that monthly rental prices had increased by 300 yuan on average since April.

As rents rise, residents such as Wen Jing, who works for a media company, are being priced out of the market. Since she works in Futian district, she was keen to find an apartment close to her office.

After looking at several properties in April, she decided to go for a two-bedroom apartment, which was on the market at 4,200 yuan a month, and split the rent with a roommate.

But just before she signed the contract, the landlord increased the price to 4,600 yuan. "It is unimaginable that an old apartment with poor decoration can fetch such a high rental price," Wen, 24, complained.

Finally, the landlord agreed to stick with the original price after lengthy negotiations, but only until the end of the year.

"In this market, you do not know the final price until you sign the lease," Ling said.

Ken Kan, deputy general manager of the Shenzhen office of Colliers International, a commercial real estate services company based in the United States city of Seattle, put sky-high rents down to the booming property sector.

In June, house prices in Shenzhen went up by 13.67 percent compared to the same period last year, the biggest increase among 100 major cities in China. But there are other factors at play.

"Compared with Beijing and Shanghai, Shenzhen has more migrants, and a large number of them are young people who need to rent apartments," Kan said. "The number of migrants has triggered a rising trend in Shenzhen's residential rents."

Still, despite the surge, Kan is convinced rents are still at a reasonable level. "As long as people are renting property, we cannot say that prices are unreasonable," he added.

Many would disagree, especially the city's young white-collar generation. They are feeling the pressure of rising prices, which are eating into their annual salaries.

According to the National Bureau of Statistics, disposable income per capita in Shenzhen was 40,948 yuan last year, which was 6.9 percent higher than 2013, or 3,412 yuan per month. This year disposable income is expected to reach 43,773 yuan or 3,648 yuan per month.

For an average employee on 3,648 yuan a month, that means 40 percent will go on renting a 20 sq m room in Futian district.

Frustrated by spiralling prices, many young residents are planning to leave the city.

Xiao Yufeng, 27, came to Shenzhen in 2009 after graduating from university. But after six years, the architect is returning to her hometown of Chengdu in Sichuan province.

"I do not see any hope of buying my own home in the near future," Xiao said. "And living a life of renting is not a long-term solution."

Xiao's annual salary is 150,000 yuan and she will probably have to take a 20,000 yuan pay cut when she moves back to Chengdu.

"For me, the gap in wages between the two cities is not a big deal," she said. "Housing prices in Chengdu are much lower. There really is not a strong reason for me to stay in Shenzhen."

High property costs are also starting to affect recruitment plans in the city. Companies report losing research and development staff because they simply can not afford to live in Shenzhen.

Salaries for R&D employees are normally higher than other workers. But even this group is starting to feel the pinch.

"Recruitment costs for fresh graduates in Shenzhen have already surpassed Shanghai," said Philip Hao, chief executive officer of MyOffer, an online platform which helps students apply for places at overseas universities.

"Most employees have voiced their concern over high housing cost when negotiating salaries."

Wu Yingjian used to work in R&D at telecoms equipment giant Huawei Technologies Co Ltd in Shenzhen after joining the company in 2012. But now that he is planning to get married, Wu has moved back to his hometown of Fuzhou in southeastern Fujian province.

"My girlfriend and I became accustomed to life in Shenzhen-its fast pace and warm winters. But we were left with no choice because of rising property prices," Wu, 29, said.

With annual GDP running at 1.6 trillion yuan, the city is still attractive to young entrepreneurs hoping to turn their dreams into reality.

The Shenzhen government is banking on enticing the brightest and the best by rolling out a one-off housing subsidy of up to 12,000 yuan earlier this year.

But will that be enough? "Skyrocketing housing prices will, to some extent, undermine the city's attractiveness, leading to an outflow of talent," He Qianru, manager at the Midland Realty National Research Center, said.

Kan, of Colliers International, is more positive. "The Qianhai and Shekou free trade zone is developing rapidly," he said. "Many companies have already registered there, providing a number of opportunities for young talent."

Wang Fei, manager at Centaline Property Research Center, shares Kan's upbeat assessment. "Judging from the statistics, Shenzhen's employment attractiveness is still growing-it is increasing every year," she said.

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